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According to figures revealed by the Daily Mail in 2013, 50% of women have already seen a porn movie when they were alone. This is normal, porn is becoming commonplace on the Internet and everyone has access to it. If this kind of video attracts more women, they have trouble identifying with the actresses. The feminist porn is more realistic and does not give a negative image of women.

 

Seeing these statistics, we can see that women watch more X-rated movies than a few years ago. According to Christian Graugaard, professor of sexology at the Aalborg University, it’s "probably a question of culture changing - it is increasingly accepted for Western women to take charge of their own sexuality, and therefore a growing number of women investigate pornographic universes."

 

This can be explained by the creation of a new genre, the feminist porn.

 

In 2010, a Swedish feminist group launched the feminist porn in

Europe.  Europe is still far behind. Indeed the feminist porn began in

the 80s in the United States. But it is only recently that the subject was

rekindled after the film 50 Shades of Grey was considered too

degrading to women's image.

 

At first glance, the porn industry and the feminist movement do not

seem to share the same ideology. Yet feminists strive to demonstrate

that feminism and pornography are not as incompatible as the public

might believe.

 

The main purpose of this new feminist trend is to get rid once and for all of this "pimp" image associated to porn, and trying to be close as possible to reality by just showing normal sex. Feminist Porn focuses only on female desire, unlike the classic porn.

 

It is for this reason that "Louise Lush," alias Ms. Naughty created her website, Bright Desire. Her goal?  "To create an alternative type of porn that appealed to women - and to men who were tired of the cliches and sexism of mainstream porn, by showing the connection, intimacy, laughter and joy of sex."

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Concretely, what does that change? First, there is a scenario. People do not come to copulate fiercely by crossing each other in a random hallway. They communicate, they laugh, they kiss ... they display a certain complicity. Also, the man is considered in its entirety, and appreciated for his body, his presence, his smiles: the mechanics of emotions has its place, and the slow rhythm allows time for the action to occur.

 

Louise works with amateurs and professional performers, and in all her scenarios she tries to project all these values. As she says, "I bring my philosophy and sex positive feminist ideals to my porn which means that I am interested in showing sex as a positive experience where everyone is equal. I want to show female pleasure, female fantasies and female sexual experience. I want to promote porn that has a female gaze."

 

One thing is sure, the statistics proves once again that women are more and more uninhibited in their sexuality. And Pr Graugaard confirms it by adding, "women (and men) are surely more sexually liberated" (aka: able to live out their sexual desires) today than in previous generations. However, there is still a lot of cultural shame around, and that might be why more women than men prefer to watch porn alone."